As marketing tools, brochures have never failed to register an impact on customers’ minds. They can be distributed like pamphlets or mailed at customers’ addresses, or can simply be stacked in retail outlets for customers to take with them. The need to have brochures printed has resulted in the growth of a segment of the printing services business, which specially caters to brochures. Developments like digital technology, design software, and the internet have greatly changed the traditional mould of brochure printing.
Before computers were utilized for the purpose, brochure printing involved a whole lot of elaborate and laborious tasks like multiple rounds of test printing, making adjustments, obtaining film negatives, and making use of plate-making tools. Even in design, the clients could not offer personal suggestions and the printers usually took care of the design job, working with a restricted set of pre decided formats.
Nowadays, the client himself can do the entire designing on a computer, and the brochures can be made in a much shorter time frame than they could be some just a few years ago. Technology has advanced far enough to make 24 hour printing possible, allowing any number of prints to be supplied to the client within a day’s time.
