Getting readers to a web page provides an opportunity to communicate with prospective buyers. Once there, though, social niceties are unimportant and the page must continually compete for reader attention. Otherwise, all the hard work of getting your web page in front of readers is wasted effort.
A clear and articulate value statement regarding the company products and services must be delivered quickly. As with face to face sales relationships, the sales person generally only has a few seconds to convince a prospect to keep listening. The same principle holds for web page presentations. Fail to hold reader attention and the investment in gaining internet traffic is worthless.
So in the wild world of Search Engine Optimization, where the author may have unlimited space on her/his business blog, is this 30 second pitch still important? Of course the answer is ‘yes’ but the reader dynamic is somewhat different. Not only do you have to capture enough of the reader’s attention to convince him to click on your page, you have to continually compete for his attention to convince him to keep reading! So your thirty second pitch on your business blog or web page has to be carefully organized – even scripted – to first capture the reader’s attention and then continually campaign to keep it.
